Adams Scalextric Events Announces New Trackside Sponsorship with SimStaff

We’re excited to announce a brand-new partnership - SimStaff is now an official trackside sponsor of Adams Scalextric Events! Their branding will feature proudly around our circuits and at our events, adding even more realism and atmosphere to the racing experience.

Who Are SimStaff?

SimStaff is a turnkey solutions provider for simulator events, delivering complete packages for:

• Brand activations

• Competitions

• Entertainment experiences

• Training sessions

With expertise across motorsport and events, SimStaff helps brands and organisations bring cutting-edge simulator technology to audiences worldwide. Their focus on engagement and innovation makes them a perfect fit alongside our Scalextric racing events.

Simulation racers fully immersed in high-tech setups at the Williams Esports facility, showcasing cutting-edge racing simulation technology and competitive spirit.

Why This Partnership Works

At Adams Scalextric Events, we specialise in creating unforgettable racing experiences for parties, schools, corporate events, and exhibitions. By teaming up with SimStaff, we’re showcasing the natural link between Scalextric racing and the world of high-end simulators - both are about fun, skill, and bringing people together.

With SimStaff’s logo appearing trackside on our Scalextric circuits, every race we host will now feature their branding, adding an authentic motorsport feel for all our drivers and guests.

What This Means for Our Events

• Immersive Racing Atmosphere: Trackside branding from SimStaff makes our Scalextric tracks look and feel even closer to real racing venues.

• Stronger Motorsport Links: Guests will discover SimStaff’s expertise in simulators, a natural extension of the thrill we deliver through Scalextric.

• Shared Innovation: Both companies are committed to delivering interactive, high-quality experiences for all ages.

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Looking Ahead

This partnership is more than just sponsorship - it’s a collaboration built on a shared love for motorsport, technology, and entertainment. We’re proud to feature SimStaff’s trackside logos at all our events going forward and look forward to working together to bring even more excitement to our audiences.

Two enthusiasts immerse themselves in a realistic racing simulation, equipped with professional-grade driving setups, focusing intently on the virtual track ahead.

Final Thoughts

With SimStaff as our newest sponsor, the future of Adams Scalextric Events looks even more exciting. Whether you’re joining us for a birthday party, corporate event, or exhibition, keep an eye out for the SimStaff branding around our tracks - a sign of two racing worlds coming together.

👉 Want to experience the action for yourself? Book your Scalextric event today and race on tracks featuring our new SimStaff partnership branding.