ABG International | Year-End Celebration
Christmas Party
Office Party Activation
Employee Engagement
Interactive Entertainment
York
2025
We travelled to ABG International's headquarters in York to provide the headline entertainment for their annual staff Christmas party. Operating alongside a pop-up bar and darts setup, our track served as the high-energy centre of the office celebration. We utilized our signature "Adam's Scalextric Events" branding to deliver a polished, ready-to-race experience that got the team competing instantly.
Summary
We were commissioned by ABG International to transform a section of their York HQ into a festive entertainment zone for their end-of-year celebration. The brief was to create a relaxed but fun atmosphere where staff could unwind, so we positioned our track alongside a bar and interactive darts board to create a "social hub" vibe. For this event, the client opted for our standard, high-impact "Adam's Scalextric Events" setup, demonstrating that our core house branding looks professional in any corporate setting. The track provided a perfect competitive outlet, with colleagues from different departments challenging each other for bragging rights on the leader board. The "Fastest Lap" format allowed guests to dip in and out of the racing while enjoying the other amenities. By integrating seamlessly with the rest of the party planning, we helped turn a standard office space into a dynamic event venue. The result was a spirited afternoon of team bonding where the competitive energy was high, even without the bespoke customization.
Challenge
The primary challenge was transforming a functional working environment into a party space that felt distinct from the daily grind. With other strong entertainment options like a bar and darts board vying for attention, our installation needed to be visually striking enough to draw people in without dominating the limited floor space. We also needed to ensure engagement remained high in a casual setting where staff might prefer to simply stand and network. Without custom client branding to anchor the track to the company, we had to rely entirely on the quality of our standard scenic design and the thrill of the race to capture attention. Logistics were also key, requiring a swift, quiet load-in to an active headquarters to minimize disruption to the working day.
Solutions
We deployed our premium "Adam's Scalextric Events" branded circuit, which features high-quality standard scenery and professional skirting to ensure a premium look out of the box. To compete with the other activities, we used our digital leader board to run a casual but addictive "Fastest Lap" competition that encouraged staff to drift between the bar, the darts, and the track. The track layout was designed for accessible fun, allowing guests of all skill levels to jump on a controller and enjoy a race immediately. Our team actively managed the grid to keep the energy high, acting as hosts to ensure the track facilitated mixing between different departments. This plug-and-play approach provided an instant atmosphere upgrade, delivering maximum fun with zero hassle for the client.
