PSE | Year-End Celebration
Christmas Party
Christmas Party
Branded Environments
Employee Engagement
York
2025
We were commissioned by P Slater Engineering to provide a fully customized entertainment experience for their annual staff Christmas party. To reflect the company's pride in their identity, we delivered a bespoke track installation featuring P Slater logos on the pit lanes, grandstands, and trackside billboards. The activation served as the high-speed centrepiece of the evening, fostering competitive team bonding within a uniquely personalised "Slater Racing" environment.
Summary
We partnered with P Slater Engineering to elevate their employee Christmas celebration from a standard gathering to an immersive brand experience. The client wanted to ensure the event felt special and specific to their team, so we implemented our full customization package. We applied bespoke P Slater Engineering branding across the entire circuit, transforming the miniature grandstands, pit buildings, and billboards to match their corporate identity. This attention to detail turned the track into a "home turf" circuit, boosting staff morale and providing a fantastic visual backdrop for party photos. The engineers in attendance naturally gravitated toward the technical challenge, with the "Fastest Lap" leader board becoming the focal point of the night. The competitive spirit was fierce but friendly, with colleagues vying for bragging rights on a track that bore their own name. By combining high-octane racing with personalized visual touches, we created a memorable environment that celebrated the company’s culture.
Challenge
The primary challenge was to create an entertainment zone that engaged a technically-minded audience of engineers who appreciate precision and detail. A standard "off-the-shelf" setup might have felt generic, so we needed to ensure the visual execution of the branding met the high standards of a precision engineering firm. Additionally, we had to ensure the track remained the social hub of the party, preventing guests from fracturing into small groups or staying glued to the bar. Managing the competitive nature of the staff was also key; we needed a system that allowed for intense rivalry without monopolizing the track for the same few drivers. Finally, the installation needed to be robust enough to handle hours of enthusiastic racing while maintaining its pristine visual appearance.
Solutions
We addressed the need for quality and identity by fabricating high-resolution custom vinyl's for the trackside architecture, ensuring the P Slater brand was integrated seamlessly into the scenery. To satisfy the engineers' desire for precision, we utilized our advanced digital timing system to track laps down to the millisecond, validating the competition. We structured the evening around a "Fastest Lap" leader board, which encouraged high turnover and allowed colleagues to spectate and cheer, keeping the crowd energy focused on the track. The immersive branding acted as a natural ice-breaker and conversation starter, reinforcing a sense of shared company pride. Our on-site race marshals managed the flow of drivers, ensuring that every staff member had the opportunity to take the wheel of a "Slater Racing" car.
